About
After my son was born, I needed to do something about my waist, so started hula hooping. It seemed like the ideal exercise for someone like me, because I don’t have the discipline for a gym workout. Although it was fun and I didn’t have to go to a gym, the hoop required a lot of space, hurt my waist after a while, made too much noise (annoying those trying to watch TV), also I couldn’t transport it easily. I needed something that addressed these issues.
After my husband and I separated, I realized I needed to supplement my income, so I started brainstorming.
I initially thought teaching a hula hoop class would be an option for making some extra cash. As I started researching the data on hula hoop classes I found other people were experiencing the same challenges...
Based on my knowledge of the hula hoop industry and my initial modification ideas, I decided I could create a new concept hula hoop and introduce it to the fitness world. This could be a pivotal life change for me and my son. In 2014, I created a prototype and invented a flexible exercise hula hoop, the FlexEhoop® (patented: 2024).
Not only did it solve all the problems, but according to my initial studies (see attached), it increased my heart rate significantly over the current weighted hoop. I noticed a difference in my cardio strength within weeks of the invention. Also, I could see my ab muscles within a month and proudly wore my bikini that summer.
Studies conducted by the University of Lacrosse, WI (I was the test subject) showed average heart rate over a 10 and 15-minute intense workout of 195 bpm and 185 bpm. These studies validated my initial testing results.
I discovered over time that it builds lower back muscles, corrects balance issues, helps with bloating. And as a bonus, it can be used for static resistance training to tone the entire body.
“There is always a way to make healthy happen.” Christi Brown
FlexEhoop™ is a patented, flexible hula hoop that integrates static resistance technology, delivering a unique, full-body workout through a single, innovative fitness tool.
Designed to combine dynamic rotational movement with continuous resistance, FlexEhoop™ activates the core while simultaneously strengthening the arms, legs, and glutes. Unlike traditional hula hoops or standalone resistance bands, FlexEhoop™ maintains constant muscle engagement throughout each motion, improving strength, coordination, and endurance in a low-impact format.
The flexible design adapts comfortably to different body types and fitness levels, making it suitable for both beginners and advanced users. Its dual-function capability allows users to seamlessly transition between cardio-style movement and resistance-based training, supporting fat burning, muscle toning, and functional fitness.
Key Benefits:
Patented dual-function design combining hula hoop motion with static resistance
Full-body engagement with a strong emphasis on core activation
Low-impact training that reduces strain on joints
Portable and space-efficient, ideal for home, studio, or travel use
FlexEhoop™ is designed for individuals seeking an engaging, effective alternative to traditional fitness equipment, as well as fitness professionals and wellness programs looking to introduce innovative, adaptable training solutions. The product is trademarked, protecting its brand identity and reinforcing its position as a differentiated fitness innovation.